FGD is a qualitative research methodology that allows for in-depth discussion of a particular topic or issue among a small group of participants under the guidance of an expert, external moderator.

• IDI a qualitative research method that entails conducting lengthy one-on-one interview with a well selected respondent to gain insight into his/her viewpoints on a given concept, plan, idea, program, or circumstance.

• HV is a qualitative research methodology that involves visiting the home of the research subject, interviewing and observing them in their home environment, it allows our team to see how and where products or services are being used. By looking at the unconscious behavior of the research subject, also the researcher can uncover any potential needs which would be difficult to ascertain through questionnaires or interviews.